• Hushh Magazine

Very Peri is Very Now!

Described by Pantone as the "happiest and warmest of all the blue hues," the 2022 Color of the Year is called "Very Peri," a "dynamic periwinkle blue hue with a vivifying violet-red undertone," according to the press release. It combines the faithfulness of blue with the energy and excitement of red. Pantone goes on to explain that Very Peri "helps us to embrace this altered landscape of possibilities," allowing us to "rewrite our lives" as we emerge from isolation.



Pantone said that the shade is inspired by the rising artistic community in the digital space and gaming. In other words: It’s all about inventiveness and stretching the limits of reality.


“As we move into a world of unprecedented change, the selection of Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” said Leatrice Eiseman, the Executive Director of the Pantone Color Institute. “Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”


As to how Very Peri might permeate your closet, Pantone predicts that this “enthusiastic blue hue[‘s] whimsicality lends itself to unpredictable color harmonies and spontaneous color statements. Futuristic in feeling, Very Peri takes on distinct appearances through application to different materials, finishes and textures, from shimmery metallics, lustrous sheens and high-tech materials to handcrafted looks and natural fibers.”